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Paul Miller
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There’s some momentum here, despite Canada’s drawbacks.
Enter Orvis, Crate & Barrel
Orvis recently entered the Canadian market. And Crate & Barrel, which test-mailed two catalogs last year in Canada, plans to open its first store in Toronto next year.
Another cataloger present at this event was Jason Root, vice president of merchandising and print marketing for Smarthome, a cataloger we profiled in last July’s issue of our print magazine. He gave a presentation on Smarthome’s program in Canada; the cataloger has upped its circulation north of the border this year to 300,000 from 70,000 just a few years ago.
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Paul Miller
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