Is a .Brand Right for You? Six Questions to Ask

4. How many brands do you have? How many verticals or categories do you operate in? Companies with multiple brands in multiple markets can benefit from domain names where the product brands are associated with the company brand. Branded gTLDs easily enhance brand equity for product names. In some cases it’s beneficial to register a generic domain name for a category or categories — particularly for companies that want to establish or capitalize on their market position.