Is a .Brand Right for You? Six Questions to Ask

3. Are there entities with identical trademarked brands/names in a different class or jurisdiction? How important is it to own your brand at the top level today? How about in five years? What would it mean to your brand image or business if another entity owned the same name gTLD? Companies with an established and recognized .com may not need a branded gTLD. This applies to companies serving limited vertical markets and those where e-commerce isn't a key channel. We won’t know the full potential of branded gTLDs for several years, but some companies would rather be proactive.