Is a .Brand Right for You? Six Questions to Ask

On June 20, ICANN, the governing body for internet domain names, approved the final rules that will allow organizations to register brands as internet domains or “.brands.”

This is the biggest change to the internet in 25 years. In addition to the usual generic top-level domains (gTLDs) like .com, .net, .gov and country code domains, we'll soon see domains like .hotel, .beer or .nyc, and company brands such as .canon, .hitachi or even customername.brand.