IRCE: Does a Group-Buying Site Make Sense for Your Business?
That said, the return on investment from group-buying sites can be phenomenonal if you do it right. If you're denied by Groupon, there are other options such as Yelp or CitySearch. But before signing your brand up for a daily-deal offer, you must be prepared for the overwhelming influx of orders. Make sure your staff is willing to have their workload doubled, tripled or even quadrupled.
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Meredith Cunningham
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