IRCE: Does a Group-Buying Site Make Sense for Your Business?

McKeon also noted that retailers need to be prepared for complaining customers. "The low-paying customers are usually the squeaky wheel," he said. And these customers will voice their frustrations on many levels — phone, email, blogs, complaints to the group-buying site itself. There are also no guarantees with group-buying sites. You typically don't sign a contract, therefore nothing ensures that the site will run your coupon. "At any moment they can say they've decided not to run you anymore," said McKeon.