IRCE: Does a Group-Buying Site Make Sense for Your Business?

PictureItonCanvas.com is an online retailer that takes old photos and turns them into beautiful pieces of art on canvas. When McKeon started, the company had three employees and, on average, sold 150 prints a month. In the six months since PictureItonCanvas.com began offering coupons on Groupon it's gone through an unnatural and rapid transformation. The company has expanded to 36 employees, changed locations and now sells, on average, 250 prints per day. PictureItonCanvas.com bought new equipment, sold that equipment and bought even bigger hardware, and went through two different mail servers — all because of Groupon.