IRCE 2010 Wrap-up

By Jim Coogan

Both email deployment and email append vendors were front and center. Walter Karl displayed a unique program which offers email append services for catalogers’ prospecting circulation lists at costs that appeared nicely affordable. Maybe this is a way to make prospecting with emails a scalable business for catalogers. Walter Karl and FreshAddress also offered proven email append programs. With the growth of email as a proven revenue source, marketers are looking to increase their file of email addresses.