Invite a Comparison

6. Keep it honest. If your product is unattractive compared to your competitor’s, don’t try to say yours is more attractive. It’ll negate your honesty regarding any true statements.

While writing comparison copy and positioning your product is not the fastest or easiest way to sell products in catalogs and on the Web, it sells powerfully and creates belief within customers. It supports both higher prices and greater customer loyalty while raking in the sales.