Inventory Planning: Start Broad, Then Break Down by Channel

As a multichannel retailer planning out inventory for various marketing channels, you should start with an all-encompassing financial plan, then work your way down to individual channels to ensure that each — retail, catalog and Internet — is appropriately stocked. Ray Goodman, vice president - technology for inventory management software solutions provider Direct Tech, described how to best go about multichannel inventory planning in a session at last week’s National Retail Federation conference in New York.