Inventory Lifecycle Management: Online Liquidation Strategies

Despite their best efforts, merchants can be left with excess inventory. Moving that inventory via several online strategies can help improve the amount recovered through liquidation while preserving brand pricing integrity and avoiding cannibalization.

Jim Wehmann is senior vice president of global marketing for Digital River, a provider of global e-commerce solutions that builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers, and affiliates. Jim can be reached at jwehmann@digitalriver.com.