Inventory Lifecycle Management: Online Liquidation Strategies

Another good liquidation strategy is to use eBay, K-BID and other auction sites. Merchants can set up branded stores on these sites and then use the traffic driven by the partner site to liquidate excess inventory. Auction functionality can be used to improve the total amount recovered. Brands can even further minimize cannibalization of their full-priced products on their flagship sites by using third-party sites. In the final liquidation stage, merchants can use online sites such as FreeFlow, a B-to-B asset recovery company, to move any remaining inventory.