Inventory Lifecycle Management: Online Liquidation Strategies

An "outlet store" strategy is another option for retailers. It's different from the clearance strategy noted above in that an outlet store is generally less merchandised from the main site and is structured as a separate microsite. The main reason for doing this is to avoid cannibalization of the full-priced products. This strategy is most often deployed in the consumer electronics category, where new product introductions drive the need to clear out older models.