Inventory Lifecycle Management: Online Liquidation Strategies

Another tactic frequently used in the apparel category is end-of-season clearance sales. Retailers will typically merchandise clearance items on their main site in separate clearance pages that are linked or in header navigation that's found on all pages. For example, J.C. Penney uses a clearance tab in its header navigation that sends visitors to a clearance landing page and includes category navigation to browse the section. Other retailers will include clearance items within the full price category pages, usually after scrolling through all of the new or first-run products.