How Macy's Views Data Analytics

Coleman concedes that it requires some sophistication for users to understand and trust a model. “I can’t tell you how often people ask, ‘What’s inside your models? I believe in them, but I want to try something else.’ My answer is that whether you believe in the models or not, the models believe in you. If your data went properly through all the steps in the modeling procedure, you’re going to get the results.”