How Macy's Views Data Analytics

“Complications arise due to knowledge gaps and serial battlefield repairs," Coleman said. "You patch, change again, patch the patches, and end up not really knowing what you did. After a while, there’s no plan.”

In contrast, an analytic approach provides a consistent and reproducible structure for the decision-making process. Not the creative content, but the process. Everything has a place and makes sense, even if the behind-the-scenes logic is so complex that it requires blind faith in a model. Build your elegant vessel on facts and it will have a greater chance of reaching its destination, again and again.