How Macy's Views Data Analytics

On the webinar panel was Paul Coleman, director of marketing statistics at Macy’s. Coleman believes in marrying creative vision with technical expertise — i..e., the qualitative with the quantitative.

“Frank Lloyd Wright’s houses were beautiful,” Coleman said, “but they often had leaky roofs. He might have had better success if he had partnered more with his roofing contractor. The most creative ideas can create problems if they're short on technical execution.”