Internet Marketing: Gear Up For Changes in Online Marketing

Consider outsourcing: If you’re paying more than $10,000 a month for search, and if you dedicate more than 20 hours a week to this, “it’s a lot of time for someone who doesn’t have this much time,” she said. “Select a search engine marketing firm that specializes in it, has similar accounts in size and industry as well as longevity of clients. Don’t pay based on sales, especially when your [branded terms] are included in that.”