Internet Marketing: Gear Up For Changes in Online Marketing

Search Engine Optimization (SEO): “Because search is so important,” she said, “it’s critical once we get customers to the site that they can acutally find what they’re looking for and we can find what they need and close that sale.”

Include key words in page titles (which should contain 40 to 75 characters), in a static landing page, in product headlines, next to prices and in site maps, she said.