Internet Competition Spurs Catalogers’ Ad Spend Increases

* Computer manufacturers, such as Hewlett-Packard, will increase ad spending by 5.3 percent.
* Retail department stores, including such catalog mailers as J.C. Penney, will spend $4.3 billion in 2007, up 7.5 percent from 2005.
* Variety stores, such as Target and Wal-mart, will spend $7.9 billion in 2007, an increase of 13.3 percent.