Internet Advertising Still Requires Gut-and-Instinct Approach

Use e-mail and word-of-mouth to your benefit. Create an ethical permission-based e-mail marketing plan to keep your messages out of spam folders. Integrate e-mail marketing with positive product usage and service experiences.

Measure your success by using several measurement services to track how well your advertising is working. These include audience measurement tactics, ad serving techniques and niche measurement possibilities.