Internet Advertising Still Requires Gut-and-Instinct Approach

Title to Grab

Pair up online search and advertising using offline print and broadcast advertising to drive consumers to their computers to search for your products. Look for an excellent title for your text ads, which in turn helps take consumers to landing pages that are beneficial to them.

Target online shoppers. The book cites Reverse Direct Marketing, which showed that nearly 90 percent of shoppers conduct “some sort” of research before they buy. This shopping activity is a major opportunity for online advertising.