By
Joe Keenan
, Senior
and Catalog Success
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Introduce new ads for online, move away from offline. Include a prominent logo, clear ad flow and a format matched to the job it needs to perform.
“Creativity is critical,” the authors write. “Colorful, engaging executions with eye-catching headlines or interactive capabilities will be needed more and more as clutter increases and as brand advertising becomes more interwoven with content.”
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