Internet Advertising Still Requires Gut-and-Instinct Approach

While many over the years have tried to break down Internet advertising to an exact science, the most effective method is still a combination of luck and guesswork, according to Taddy Hall and Robert Barocci from recently published their book, “The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation” (Wiley 2007, ISBN: 978-0-470-05105-4, $29.95).