International List Rental Checklist (540 words)

10. Do you have country line capability? A local list will not necessarily have the country line included on the file.

11. Review the data yourself. It always pays to eyeball the data. If you are renting a list of business executives in the United Kingdom or Australia, for example, and the file contains a healthy number of presidents, question the accuracy of the data. Top executives are addressed as "managing director" in these two countries.