International List Rental Checklist (540 words)

6. Is a contact name included? When renting business-to-business lists, ask if a contact name as well as a company name are included in the base cost per thousand. Often times, a contact name is considered a select and you will have to pay an additional fee for this information.

7. When was the list last cleaned or updated? International lists are not updated as frequently as U.S. lists. Check to see how recent are the names on the file. Bear in mind, however, that compared to the United States, consumer mobility and job turnover rates are not as high in Europe. So a list that may be out of date by U.S. standards could be fine by international standards.