International List Rental Checklist (540 words)

3. Is prepayment required? An upfront payment equal to 50 percent of the total rental cost is often required by the list manager.

4. Look for hidden selects. Recency, products purchased, credit card and gender selects may not be listed on the data card but are generally available, if you ask.

5. Determine the source of data to avoid renting duplicate files. It is common for foreign list owners to appoint multiple managers. Each manager calls the list something different. Unless you check the data source, you could waste valuable resources on duplicate files.