International List Rental Checklist (540 words)
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Take nothing for granted when selecting international lists. What may be an industry standard in the United States may not exist abroad. Above all, ask as many questions as possible.
Here are 12 items to check before you rent a multinational or local, in-country list, as presented by Mike Manning, president, Manning Media International, at Direct Marketing Days in New York this May.
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- Companies:
- Manning Media International
- People:
- Mike Manning
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