International List Options (464 words)

Another option is to seek partnerships. You can ask carefully selected international companies to sponsor you by sending a sample catalog/special offer to customers on your behalf. Or, you can approach retail operations that could display your catalogs.

Finally, a technique that has proven successful for Reader's Digest is a member-get-a-member (MGM) campaign, says Manning. In some countries, the magazine has been able to bring in up to 19 new members per initial subscriber!