International List Options (464 words)
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Alternate media. Many direct marketers have used space advertising to generate initial orders and prospect names. Then, they fulfill orders with either a full-size catalog or a trimmed-down version to test the waters.
Other companies are creating lists from Web site visitors, says Manning. While the quality of the names is not bad and you can tell that prospects speak English, you still don't know if they respond to direct mail.
0 Comments
View Comments
Related Content
Comments