International List Options (464 words)

Another option, if you have international names, Eustace adds, is to contact U.S. companies with an international presence. The National Geographic Society has a wonderful file, he says, but only exchanges its names with firms, such as Lands' End, who also have international names to trade.

Compiled Lists. Overseas, compiled lists are generally more prevalent than response lists and tend to be of fairly good quality and sophistication because the names are overlaid with profile data for more precise targeting, explains Eustace.