International E-commerce (496 words)
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If you are only offering payment by check or credit card, you’ll significantly bottleneck response rates. Research carried out by Forrester Research points out that 85 percent of all Internet users do not buy products online because they are unwilling to use their credit cards for Web purchases. A study conducted by Ernst & Young ranks credit card information security as one of the biggest concerns of international Web users. The Internet consulting firm NUA (www.nua.com) further affirms in a survey of 460,000 Belgians that 75 percent won’t give their credit card number for online purchases.
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