Interactive E-Commerce Advertising is the New Normal

Finding the Right Partner
Cutting-edge ad services can provide advertisers with engaging banner content on the right publisher site. Connecting an advertiser’s inventory to a database via a simple API allows for real-time updates of products and merchandise that appear in interactive ad banners. For example, if a baby products retailer discontinues a lime green baby stroller from its database, that change can be automatically reflected in its entire network of video ads. When an online shopper comes to a publisher page with that retailer’s ad, it's automatically called up, with video rendered on the fly.