Interactive E-Commerce Advertising is the New Normal

While this type of online ad format is certainly not brand new, it's maintaining a sense of newness because of all the new functionalities that are constantly being introduced (e.g., automated voiceovers, custom graphics). These functionalities are making them better and better at grabbing consumers’ attention, enabling more conversions and better brand awareness. More consumer interaction options within the banner also means more reporting metrics that can be analyzed to find hidden customer preferences or desires.