Interactive E-Commerce Advertising is the New Normal

Advertisers
Advertisers looking for lower costs and greater efficiency can find both through interactive ads. Advertisers can typically use their existing photo catalog to populate their ads. A car dealership that has 10 shots of every car on its lot can get extra value out of the images by using them for their online advertising inventory. By adding a moving component to static images, advertisers lend some excitement to their products without incurring the additional expense of producing and editing full-motion video.