Interactive E-Commerce Advertising is the New Normal

Interactive ads that enable image zooming or panning not only provide a better way to view merchandise, they can also simply be a fun diversion for consumers who always have an expectation of entertainment.

Consumers that browse merchandise within a banner ad also save time when they proceed to the advertiser’s main site. Armed with more knowledge, they're able to quickly navigate and are less likely to perform every e-commerce retailer's worst nightmare — shopping cart abandonment.