Interactive E-Commerce Advertising is the New Normal

Better Consumer Engagement
Interactive ads in this context allow viewers to choose various options within the actual banner. They can select merchandise for closer review, click between different color options or choose advanced options such as voice narration. If viewing a sales ad for a clothing retailer, a consumer could sort by “men’s” or “women’s” apparel, then by “tops” or “pants.” Once their desired list of clothing is narrowed, they could then watch a high-quality video which shows the cut and fit of each piece. They could see a white top with green pants or vice versa. All of this is done within the banner, without ever leaving the publisher's site.