Interact and Prosper

But that’s only the half of it. Not long ago, I had a rather provocative interview with a candidate for a position at our company. At one point in the conversation, the candidate asked me how interactive our audience is with our magazine, e-newsletters and Web site. I found myself at a bit of a loss. It got me thinking that for all my years covering this market, catalogers just don’t seem to be an interactive bunch. Not with us and not during my days with the old Catalog Age. I’ve always found it somewhat bewildering, considering that people in other markets appear to be more interactive. Plus, we all know it wasn’t Al Gore who invented the Internet, but catalogers, right? And the Internet is all about instant communication. You folks are all great communicators, aren’t you?