Integrated Software Satisfies Consumers’ Demand for Omnichannel Consistency

Back-End Chaos
Information sharing is the core of integration. Without it, all data (e.g., SKU number, item description, pricing, etc.) has to be manually entered individually for each channel where it's needed. This results in lost time and money through duplicate entries and increased opportunities for errors. Also, when that information invariably changes in the future, updates must be manually keyed in individually in each platform.