Integrated Software Satisfies Consumers’ Demand for Omnichannel Consistency

The Timing of Promotions
All retail channels must be in sync to properly run promotions, particularly when they're time sensitive and only last a few days, hours or minutes. Any promotional activity should be aligned to go live and end at the same time across the board. Imagine how angry your customers would be if they paid one price for a product in-store and then saw it heavily discounted online. The days of acceptance for price variability across retail channels are over.