Integrated Software Satisfies Consumers’ Demand for Omnichannel Consistency

Retailers that rely on disparate retail management platforms face the following inhibitors to success that are easily remedied by an integrated system.

The Gift of Gift Cards
Gift cards have become ubiquitous. Big-box discount stores and even grocery stores carry a wide selection of them because people love to give and receive gift cards. What happens if you get a gift card and it doesn't work when you try to use it on a website? Consumers expect gift cards to be redeemable in every channel. When they aren't, it causes irreparable damage to the retailer's brand.