Integrated Payments and Why Apple Pay Isn't the Be-All and End-All

Therefore, the Holy Grail of payments acceptance — achieving the ubiquity of cash — is likely to remain a distant goal for Apple Pay. In fact, it probably should have launched north of the border; roughly 75 percent of Canada's major retailers accept NFC payments. In Canada, about 10 percent of domestic transactions are contactless, and that increases about 1 percent per month. By contrast, about 98 percent of major retailers in the U.S. don't have the NFC terminal necessary to accept ApplePay. McDonald's, Whole Foods and others will accept Apple Pay, but that's still far from ubiquity.