Integrated Payments and Why Apple Pay Isn't the Be-All and End-All

However, there are several shortcomings, as noted. Apple Pay has very limited reach. First, it's only possible to use it on the iPhone 6 and 6 Plus — its only phone models that are NFC enabled — and the Apple Watch. Second, even as major retailers migrate their point-of-sale systems to NFC on account of the EMV liability shift which kicks in this October, not all merchants can accept Apple Pay yet. In fact, only about 2 percent of major retailers accept NFC in the U.S.