Integrated Payments and Why Apple Pay Isn't the Be-All and End-All

Apple Pay may seem to be the be-all and end-all, because, after all, it is Apple, but it doesn't address all the tenses of "be," where you have supply chain in the deep past, marketing and advertising in the recent past, payments in the present, and new data gathering for the future. Let's hope it's not the "end," either. Instead, let's hold out for a more elegant and seamless payments solution.