Cover Story: Child's Play
How giggle is laughing all 
the way to the bank thanks 
to a keen understanding of its customers and an integrated cross-channel strategy
Specialty retailers — as opposed to mass-market retailers that focus on price and selection, or boutique retailers that focus on unique merchandise — live and die by their brands, according to Wing. "giggle's brand focus, which is to be an informational resource for new parents, can be communicated well through a catalog."
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