Cover Story: Child's Play
How giggle is laughing all 
the way to the bank thanks 
to a keen understanding of its customers and an integrated cross-channel strategy
Catalogs are the latest addition to giggle's cross-channel strategy. Last fall, giggle sent a holiday mailer to test lift. It was so successful the company went ahead and created a 32-page catalog that hit homes May 15.
Why publish a catalog when e-commerce is where the growth is? Because Wing believes catalogs can help build your brand.
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