Cover Story: Child's Play

When it comes to reviews, however, giggle is all about transparency, 
Wing says. "giggle is an authoritative resource, and we take that commitment to editing and carrying only the 'best' products very seriously," she says. "However, like any business, we're not perfect. ... We post all reviews that follow the required guidelines for posting, regardless of good or bad. And when we see a frustrated customer review, we not only post the review, we follow up in person with that customer to understand their concerns better and learn from the feedback. It doesn't get much more honest than that."