Cover Story: Child's Play
How giggle is laughing all 
the way to the bank thanks 
to a keen understanding of its customers and an integrated cross-channel strategy
The result? According to Wing, "better stock management for giggle and great customer service for our customers."
Transparency for Parents
As many multichannel retailers do today, giggle uses positive ratings and reviews it receives online in all forms of marketing, as well as in its catalog and web features — often dubbed "5-star-rated picks" by its customers.
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