Cover Story: Child's Play
How giggle is laughing all 
the way to the bank thanks 
to a keen understanding of its customers and an integrated cross-channel strategy
"Facebook is almost like an evolved storefront for us, whereas Twitter is more about direct communication," Wing says.
Email is also a key marketing tool for giggle, according to Wing. "We send a weekly email blast to our house list, which is comprised of opt-in subscribers. ... The blasts are similar for each opt-in subscriber, but the secondary message often promotes a specific sale in a specific region."
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