Cover Story: Child's Play
How giggle is laughing all 
the way to the bank thanks 
to a keen understanding of its customers and an integrated cross-channel strategy
giggle uses search engine marketing (SEM) and search engine optimization (SEO) to drive customers to its website, but it occasionally does some local ZIP SEM marketing around stores. Local stores in specific communities also have blogs, which help with local SEO.
The company also has a traditional affiliate marketing program, a business development partnership with The Wedding Channel, and uses both Twitter and Facebook to communicate with customers and prospects and develop its brand.
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